It’s February. It’s cold, Fabio Capello has just hindered our chances at the Euros and The Queen has just celebrated 60 years in the hot seat. We’re only a few weeks days in. What else can we look forward to? If recent views are to be listened to, we can look forward to the end of email as we know it. More and more email we receive comes complete with a line at the end saying something to the effect of ‘reduce your carbon footprint by only printing this email if it’s absolutely necessary’. A perfectly valid point and one which very few can argue against, but what about a line at the beginning saying ‘only send this email if it’s absolutely necessary’? We did some very basic research in the office this week. We all measured how many emails we received on one given day (Tuesday). The winner got 59. Of that total, 28 were genuine emails from clients, suppliers or stakeholders that required a response. The rest were a heady mix of e-marketing, newsletters ...

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